Code of Ethics

Advocacy

 Serving the public interest by acting as responsible advocates for the clientele. This can occur by displaying the marketplace of ideas, facts and viewpoints to aid informed public debate.

Honesty

Standing by the truth and accuracy of all facts in the case and advancing those statements to the public.

Expertise

To become and stay informed of the specialized knowledge needed in the field of Public Relations. Taking that knowledge and improving the field through development,

Independence

Provide unbiased work to those that are represented while being accountable for all actions.

Loyalty

Stay devoted to the client while remembering that there is a duty to still serve the public interest.

Fairness

Honorably conduct business with any and all clients, employers, competitors, peers, vendors, media and general public. Respecting all opinions and right of free expression.